Wearing our values on our pages: What do your social media sites say about Delta Zeta?

Last summer, right before fall formal recruitment, we did a post about how chapters and members show Delta Zeta values while recruiting top notch potential new members. The DZ Blog Team thought we should revisit this important conversation and talk about how we show Delta Zeta values on social media sites. 

As a refresher – in case you have forgotten or don’t have our Sorority’s Purpose readily available -

“The purpose of this Sorority shall be to unite its members in the bonds of sincere and lasting friendship, to stimulate one another in the pursuit of knowledge, to promote the moral and social culture of its members and to develop plans for guidance and unity in action; objects worthy of the highest aim and purpose of associated effort. The purpose of this Sorority shall be advanced through the National Convention, the National Council and the college and alumnae chapters.” Constitution of the Delta Zeta Sorority, Article II, Sections 1. and 2.

Though we have a wide presence out on social media, even recently expanding to add our new Instagram page, Delta Zeta’s message and brand is carefully crafted by the Sorority. People might be surprised to realize that we plan out our posts weeks, if not months, in advance in order to effectively tell the story of Delta Zeta and our members. Do you have a plan for your chapter’s social media? Do you think through the types of stories you want your chapter to be known for? Or are you quick to hit the retweet button on that cool looking photo/status/link that you see in your timeline? Planning your themes and topics for your chapter’s social media presence also saves you a lot of time. Instead of rushing around at the last minute looking for that cool story to post, you can include the rest of your team members in the process which then brings in a diversity of perspectives to your communications plan.

 
In the State of the Sorority last week at Convention, Past National President Jeanine Petersen Triplett emphasized that “You are Delta Zeta.” The photo at the top of this blog post certainly illustrates that point. When making sure that our social media presence reflects the values of Delta Zeta, we need to educate our individual members on what is acceptable to post online. Though members may maintain individual, personal pages separate from Delta Zeta chapter sites, their activities must still follow Delta Zeta’s policies and expectations. At the very least, every Delta Zeta member should review our Policy on Personal Websites, and more so, our chapters should provide members with information on crafting their personal brand online. And, as members of Delta Zeta, they should promote our brand and values when acting either online or in person. Sites such as Levo League and LeanIn.org have some great articles and blog posts for women starting out in the professional world and building their personal brand.

Looking to connect with other Delta Zeta chapter pages on Facebook, Instagram, Pinterest and Twitter? Delta Zeta has complied those addresses and you can find them on our chapter locator on our website. Do you have a new site to add to the chapter locator? Chapter officers can update their chapter’s information on Chapter Inc.’s Operations Menu – Actions – Edit Chapter Information. Or, please send update to webmaster@dzshq.com.