If you've been around fraternity/sorority life long enough, you've probably heard about values-based recruitment. Maybe your chapter also did a workshop this summer on making sure your recruitment was values-based. It is certainly a hot topic on blogs about recruitment. But what does it really mean?
Values-based recruitment, at its most basic, is sharing Delta Zeta's values with potential new members. Simple, right? But, this is where many of our members get lost. Just where do we find what Delta Zeta values? Our chapters need to constantly remind members of Delta Zeta's values, which are found in our Purpose.
“The purpose of this Sorority shall be to unite its members in the bonds of sincere and lasting friendship, to stimulate one another in the pursuit of knowledge, to promote the moral and social culture of its members and to develop plans for guidance and unity in action; objects worthy of the highest aim and purpose of associated effort. The purpose of this Sorority shall be advanced through the National Convention, the National Council and the college and alumnae chapters.” Constitution of the Delta Zeta Sorority, Article II, Sections 1. and 2.
Our members, collegiate and alumnae, must continually live Delta Zeta’s Purpose so that potential new members can see that our organization fits with what they value. During recruitment are you focusing on what type of cupcakes to serve, or what your Bid Day shirts will look like? Or are you using our Purpose to find women who are looking for sincere and lasting friendship, value knowledge, and promote moral and social culture? Values-based recruitment is an opportunity for our chapters to approach recruitment in a different way and ensure that we are adding women to our sisterhood who value the same thing we do as Delta Zetas.
Do you need more help with understanding how to implement a values-based approach to your recruitment process? Find out more in the Recruitment Toolkit on the new DeltaZeta.org/member page.
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